Intensive Care Society conference
State of the Art (SOA) conference
Rapiergroup has been working with the Intensive Care Society (ICS) since 2016, to collaboratively deliver their State of the Art (SOA) Annual Conference.
Following the outsourcing of the internal events team to an agency, for the first time, there was a period of transition and knowledge transfer.
This resulted in Rapiergroup developing a 3-year strategy, to make the event financially viable in Year 1 through a strict procurement process for all existing and new suppliers, and increased industry income within an extremely reduced period. This transformed the conference from a loss making event to generating a surplus for the Society.
The conference has been extensively redesigned to promote debate and innovation, and to create a fresh, dynamic and exciting atmosphere. For 2019, our mission was to revolutionise the delegate arrival experience, to include registration, event branding and wayfinding. We introduced self service badge collection which enabled the event hosts to maximise the delegate experience. Our registration logistics staff transformed into event brand experience hosts, to maximise the human aspect of the event as a lasting first impression.
Via a more agile approach, bespoke packages were created for individual sponsors to meet their specific objectives in supporting and attending the annual meeting. This saw income from sponsorship and exhibition sales rise by 10 percent.
The conference was a phenomenal success in all respects from the delegate numbers and experience to the social media elements.President, Intensive Care Society